INTO THE LIGHT
 Understanding What Has 
 Changed for the ASEAN 
 Consumer During COVID-19 
So much has been said and written about COVID-19 that it is sometimes hard to make sense of it all. 
Are we in the first wave or the second wave, or are we simply in the third ripple of the first wave? Has COVID-19 really accelerated digital adoption or were people already digitally capable? Have consumers really changed and what changes in behaviour are temporary aberrations vs those which are now locked in forever?

‘Into the Light’ examines the impact of COVID-19 on consumers across some of ASEAN’s key markets – Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
While highlighting the severe impact COVID-19 has had on people’s financial security and future prospects, the report also reflects on how coming hardships will reshape much of what people are doing and what they value. Moreover, we explore the impact of digitisation in the retail space as well as digital adoption amongst consumers. In doing so, we seek to uncover and validate emerging trends and new behaviours while also dispelling some of the clichés that are being popularised.
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About Backbox
At Blackbox, we work with public and private sector organisations to uncover insights that help guide strategy and enable decision making. At a time when there is so much uncertainty and change, having a true understanding of people is more critical than ever. We believe in the power of data and its ability to illuminate the truth.